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News
Sanguine Media Limited Forays into In-Film Advertising
Chennai, May 2008
Sanguine Media Limited, a public limited company, has now forayed into In-Film Advertising to provide more options to its clients & agencies for reaching their Target consumers. With more than 100 Films being produced in South India Annually, Sanguine is very optimistic to scale new heights with this opportunity.
Sanguine has successfully completed an In-Film advertising assignment for 'Kuselan' a Tamil / Telugu film produced by M/s Kavithalaya and Seven Art \s starring Superstar Rajnikanth. This was quite challenging as Mr.Rajnikanth does no endorse any brand. The In-Film avenues had to be worked out keeping this in mind.
The traditional method of displaying Brand Signages during a song or a fight sequence in a film is outdated. It will be more effective if the brands are woven into the fabric of the film. This is more challenging as it needs expertise to blend the brand into the film keeping in focus the characters / scenes.
Brands & agencies are continually exploring various media options for mass & focused communication. Indian Film Industry with this enormous reach is one of the best platforms for the brands to reach their Target consumers in a sublime level at a relatively low cost.
D.V.Vinod, Managing Director, says "Sanguine's mission is to become an extended arm for brand managers and media agencies. In-Film advertising will supplement our present business by giving more options to advertisers and will help film producers to generate revenues from alternative sources. This new extension of Sanguine will generate 30 - 50 INR-million revenue".
Sanguine Signs "Kanna Leeli" & "Thiruvanamali" Tamil films produced by M/s kavithalaya for Im-Film Advertising.
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